The company is owned by the English actress Elizabeth Hurley, who named the London based swimwear company after herself.
The luxury swim label focuses on sensual fit and jet set influences for the fashion-conscious woman seeking an element of luxury and excitement in her holiday wardrobe.
Each swimwear piece and beach cover up is crafted using the highest quality cottons, silks or premium European Lycra to create well designed, high quality items for a beautiful summer wardrobe.